Top Search Engine Optimization Program When a company undertakes a search engine optimization program, whether it is performed in-house or outsourced to an SEO service, most of the attention is focused on the company website. This is the one aspect where there is a feeling of control--once a website is released into the wild, the company will have to see how its site fares against all the other websites out there, whether the other sites are using ethical SEO tactics or not.
To rank individual sites by their relevance to a user’s query, early search engines relied heavily on keywords – words that appeared in headings and within the site’s corpus (body of text). These early spiders didn’t do much except count the number of times keywords appeared within the corpus. The higher the frequency, the more relevant the site. And thus was born SEO text.
Search engines live or die based on the quality of their search results. That’s the whole raison d’etre for a search engine – to find the search engine results pages (SERPs) that list the most useful sites. MSN Search Engine |
