Know Your Links Exchanging links is a popular activity, and it's one way to increase your traffic and ranking within the search engines. Inbound links count as points toward your site, and give you higher placement. However, there is a process to adding links that must be followed.
First and foremost, all link exchange partners should be reviewed before they are accepted. If you're linked to a site that's penalized by the engines, it can cause you to be penalized as well. You should also avoid link partners that follow questionable SEO practices. Examples are sites that violate the search engine rules by using doorway pages, hidden text, or by stuffing their content with irrelevant keywords. Even if these sites are not penalized now, eventually they will be. Your SEO service will be able to review potentially bad link partners.
Your shared links need to be relevant. At one time it didn't matter what links you had on your site, but now it does. The search engines give higher rankings to sites that follow this rule, and may penalize sites that do not. However, you need to determine if your prospective link partners are competitive or complimentary in nature. For example, a site about cameras should have links to other sites about cameras; but for the sake of its business, a camera shop site may not want to link to other camera shop sites offering the same products and services. Your SEO service will be able to help you determine relevant link partners. Search Engine Promotion By RWG.INFO |
