Maximizing Your Domain's Potential So you've registered what you think is a great domain name, and now you think it's going to pay for itself a hundred times over, right? Wrong. No matter what domain name you may buy, it's not going to pay for itself on its own. Maximizing a domain name's value takes thought, creativity and effort - and it requires selecting a good name in the first place. Here are a few tips to maximizing your domain name's potential.
Since virtually every word in the English language has been registered on its own as a domain name, you are going to be forced to register a combination of words (or a funny-sounding acronym). The first reaction most webmasters have is to ask, "well then, should I buy one with hyphens, to make it easier to remember?"
Simply put, the answer is no. The reason is two-fold: first, hyphens make a domain name longer. Although a domain like Bobsinternetresources.com is long, it's not as long as bobs-internet-resources.com. Try describing that URL on the telephone: "It's Bob. hyphen. internet. hyphen." It can become very cumbersome. Web Address Registrar |
